Goal/Shift: A Behavioral Science Approach to Goal Achievement

Set better goals. Achieve more. Live intentionally.

Most people don’t fail because they lack ambition—they fail because they don’t have the right process.

That’s where Goal/Shift comes in.

Created by behavioral scientists and real-world change experts, this video training series breaks down the science of goal setting into a practical, step-by-step process you can use in your life right now. Whether you're feeling stuck or striving for something bigger, Goal/Shift helps you identify what really matters—and build a plan that sticks.

Led by Kurt Nelson (PhD), with insights from the Behavior/Shift team, this series draws on 25+ years of experience helping individuals and organizations drive change. Now, those same tools used by global companies are in your hands.

🎯 What You’ll Learn:

✔️ The psychology behind effective goal setting
✔️ How to uncover your core values and use them to guide your goals
✔️ A proven method to identify the right “keystone” goals
✔️ How to create a plan that actually works (and adapt it over time)
✔️ Why most goals fail—and how to avoid common pitfalls

🎬 What’s Inside:

This training includes 4 short, high-impact videos:

1. Goals 101 – Foundations of goal setting and why it matters
2. Finding Your True Self – Uncover your values and align your goals
3. Identifying Your Keystone Goals – The goals that move your life forward
4. Your Goal Achievement Plan – Build and refine your strategy over time

👤 Who It’s For:

• People tired of setting goals that don’t stick
• Creatives, entrepreneurs, students, and professionals
• Anyone ready to live with more clarity, intention, and purpose

📦 Format:

• 4 Video Trainings (stream + download)
• PDF Companion Goal Setting Guide
• Lifetime Access

📢 Let’s get started.

You don’t need more motivation—you need a better system.
Goal/Shift gives you the tools to stop spinning your wheels and start making real progress.